DIGITAL
CATWALK
A 12 metre LED wall animated with a flow of virtual runway models, choreographed to a bespoke DJ mix. By stepping into one of three interactive zones marked in front of the screen, users called a character forward. Using the latest skeletal tracking camera technology and real-time fabric simulation, attendees took control of the virtual runway models through the movement of their bodies.
F8
CENTRAL INSTALLATION
Bringing together the 5 Facebook brands: Whatsapp, Instagram, Oculus, Messenger and Facebook.
Each brand was captured through their own bespoke generative mode. Skeletal tracking cameras at the base of each totem reacted to attendees movement, creating unique visual effects that responded to the people in the installation.
LEVI'S
AR LOOKBOOK
An augmented reality treasure hunt that brought to life the versatility at the heart of the 501® in a 3D lookbook.
Product posters located around the venue moved visitors through the space, triggering a series of touchpoints and AR content. In addition to encouraging users to explore product variety, if they collected all touchpoints, they were entered into a prize draw.
MY
STYLASCOPE
'#MyStylaScope' was an interactive, personalised kaleidoscope creator. It allowed viewers to select imagery from a bespoke interface and then see the kaleidoscope come to life in real time by way of the installation.