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GIFS / CAROUSELS
'Quirk It' was an online content series where 5 influencers were onboarded each week and all asked to style one item in their own unique way.
Here, the humble leather jacket is shown.
CINEMAGRAPHS
'Christmas, Justified'
These 2 cinemagraphs were shot in Berlin and are part of a series of 10.
They were created because of a consumer gifting insight: the justifications we make while purchasing items for ourselves when we are supposed to be shopping for others.
With a focus on the products and the corresponding justification about why we have bought them, the campaign drew on the humorous aspects of customers' shopping habits.
"My friend loves vintage so I'm pre-loving this for her for a year"
"He never knows what to get me so I bought these for myself to help him out"
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